AdoptMatch

Privacy Policy

Effective Date and Last Modified: February 4, 2026

This Privacy Policy ("Policy") is provided by Ethical Family Building, a California not-for-profit corporation (dba AdoptMatch and referenced throughout this Policy as "AdoptMatch") to describe the Personal Information we collect, how we use it, with whom we share it, and the choices available regarding our use of the information. Personal Information is information relating to you that enables us to identify you, for example, your name, email address, and information about your access to this website. We also describe the measures we take to protect the security of the information and how to contact us about our privacy practices. This Policy applies to our website, adoptmatch.com, app.adoptmatch.com, and any other website under our control that links to this Policy (the "Services"). By accessing, browsing, or using the Services, you expressly consent to the collection, use, storage, processing, and disclosure of your information, including Personal Information, as described in this Policy. IF YOU DO NOT AGREE WITH THIS POLICY, DO NOT ACCESS OR USE THE SERVICES.

PLEASE BE AWARE THAT THIS SERVICE AND ALL ASSOCIATED SERVICES AND SYSTEMS ARE HOUSED ON SERVERS IN THE UNITED STATES. IF YOU ARE LOCATED OUTSIDE OF THE UNITED STATES, INFORMATION WE COLLECT (INCLUDING COOKIES) IS PROCESSED AND STORED IN THE UNITED STATES, WHICH MAY NOT OFFER THE SAME LEVEL OF PRIVACY PROTECTION AS THE COUNTRY WHERE YOU RESIDE OR ARE A CITIZEN. BY USING THE SERVICES AND PROVIDING INFORMATION TO US, YOU CONSENT TO THE TRANSFER TO AND PROCESSING OF THE INFORMATION IN THE UNITED STATES.

TERMS AND CONDITIONS

Each time you use this Website or the services, you agree to the Privacy Policy and all of the Terms of Use then in effect. Please visit our Terms of Use at http://www.adoptmatch.com

Online Privacy Policy Only. This Privacy Policy applies only to information collected through our Website and not to information collected offline or via email, mail, fax, telephone, or in any other way, except as specified above.

CHANGES TO OUR PRIVACY POLICY

AdoptMatch may change its Privacy Policy from time to time and in our sole discretion. We encourage visitors to frequently check this page for any changes to our Privacy Policy. If we decide to change our privacy policy, we will post those changes on this page and, if the changes are significant, we may provide a more prominent notice or email you regarding the changes. Any changes to our Privacy Policy will be effective upon the revised Privacy Policy being publicly available for viewing at the Website; the date the Privacy Policy was last revised is posted at the top of this Privacy Policy.

WHO ARE WE?

When we refer to "we," "our," or "us" in this Policy, that means AdoptMatch.

THE PERSONAL INFORMATION WE MAY COLLECT

Depending on the type and level of engagement you have with us, we may collect information from you directly, indirectly, or from third parties:

Information You Provide To Us

Based on your use of the Services, we may receive and store information you provide directly to us. For example, when registering an account, we may collect Personal Information, such as your name, e-mail address, along with a unique username and password. We may also collect additional information, including your social media addresses, pregnancy due date and other milestones, date of birth, age, information about your medical coverage, some financial information, child preferences, paternity information, personal habits, like drug and alcohol usage, religion, political affiliation, family structure, race/ethnicity, education and professional history, gender, as well as any other contact or other information you may choose to provide us or upload to our Services. We may collect any Personal Information that you choose to send to us or provide to us, for example, on our "Sign Up" online form. If you contact us through the Services, we will keep a record of our correspondence.

Information We May Collect about Your Interaction with the Services

We collect additional information about your interaction with the Services, by using cookies or similar technologies on our Services. For example, we receive certain information, such as your Internet Protocol ("IP") address, browser type and language, access times, and referring website addresses, and pages of the Services that you visit.

Information We May Collect From Third Parties

We may also receive Personal Information about you from various third parties, including:

  • Analytics providers such as Google. Please see further information in the Section entitled 'Marketing preferences, adverts and cookies' below;
  • Affiliate networks through which you have accessed our website;
  • Social media platforms you use to log in to our website; and
  • Technical and delivery service providers.

HOW WE COLLECT YOUR PERSONAL INFORMATION

We may collect your Personal Information in one of the following ways:

  • When you visit our website;
  • When you complete an interest form;
  • When you create an account with us;
  • When you create a profile;
  • When you engage with us on social media;
  • When you contact us with questions and comments;
  • When you review our Services; and
  • When you otherwise engage with us.

HOW WE USE YOUR PERSONAL INFORMATION

We may use the personal information we collect from and about you on and through the Services (collectively, "Information") for any of the following purposes:

  • to operate and provide the Services and to fulfill a contract with you;
  • to operate our business;
  • to manage our relationship with you and respond to your requests and inquiries;
  • to contact you and to communicate with you about your use of the Services and your account;
  • to notify you about important changes to our Services;
  • to review your Services usage;
  • to provide you with information and materials about our products and services;
  • to send you reminders, technical notices, updates, security alerts, support and administrative messages, service bulletins, or marketing messages;
  • to address problems with the Services;
  • to protect the security or integrity of our Services, our users, and our business,
  • to communicate with you regarding features offered on the Services to which you have expressed interest;
  • To evaluate your eligibility for certain services;
  • to conduct business analytics;
  • to comply with legal obligations and our internal policies; and/or
  • to personalize and improve our Services and your overall experience.

We may use non-personally identifiable visitor information without restriction.

HOW WE SHARE YOUR PERSONAL INFORMATION

Public

To increase the likelihood of connecting expectant parents with adopting families, profiles for adopting families are available through the Services, through which Adoption Professionals may view and share your profile with others, including Expectant Parents. While your profile is password-protected, nothing prevents either the Adoption Professional or the Expectant/Placing Parent from forwarding your profile to others and providing them with the password. Further, nothing prevents any parties from screenshotting your profile and sharing it with others. Adopting families are not required to provide all information that may be requested through the Services. Rather, you may choose not to provide us with certain information. However, if you choose not to provide certain information, certain features offered through the site may not be available to you.

Agents, Affiliates, and Service Providers

We sometimes share your Personal Information with our trusted categories of third parties we use to conduct our business, for example, to handle feedback and complaints, and to help us understand your behavior in order to customize our services, advertising, marketing, and offers to you.

Our trusted categories of third parties include website hosts, cloud service providers, social media providers, professional services providers, customer survey service providers, and marketing partners.

As part of our outreach methods, we use some Google services and some Meta products in accordance with the practices explained in the Google and Meta terms and privacy notices. Please consult their relevant terms and privacy notices for further information and your options. If we can help you in any way, please do not hesitate to contact us at team@adoptmatch.com.

As part of our fraud monitoring, detection, and prevention methods, we use a third-party to assist us with this service. As part of this service, we may share personal Information that is required to conduct identity verification, any information produced from such identity verification process (including information relating to your age, name, and location), and account information with third-party organizations involved in fraud prevention and detection and credit risk reduction (including law enforcement agencies). Please note that these third parties may retain a record of the information that we provide to them for this purpose.

We may share your Personal Information with government bodies and law enforcement.

We may also share your Personal Information with our professional advisers, including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.

We may also release Personal Information to defend ourselves in litigation or a regulatory action; to effect a merger, acquisition, or otherwise to support the sale or transfer of business assets; to enforce our Website policies; or to protect our or others' rights, property, or safety.

MARKETING, OUTREACH, AND COOKIES

Marketing

We may send you marketing communications:

  • if you have created an account with us or subscribed to our Services, and you have not opted out of receiving marketing;
  • by email if you have signed up for email newsletters;

We may use your Personal Information (as outlined in the 'Personal Information We May Collect' Section) to form a view on what we think you may like, or what may be of interest to you, and to send you details of services which may be relevant to you.

We will ask you for your preferences in relation to receiving marketing communications by email and other communication channels.

You will always have full control of your marketing preferences. If you do not wish to continue receiving marketing information from us (or any third party, if applicable) at any time:

you can unsubscribe or 'opt-out' by using the unsubscribe button and following the link included in the footer of any marketing email

We will process all opt-out requests as soon as possible, but please note that due to the nature of our IT systems and servers, it may take a few days for any opt-out request to be implemented.

Cookies

Our Services use cookies to distinguish you from other users and to keep track of your visits. They help us to provide you with the very best experience when you browse our website and to make improvements to our website. They also help us and our advertising networks to make advertising relevant to you and your interests.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

You can manage cookies as you wish – please visit the Privacy Center and click Manage Cookies. You can also do so by adjusting your web browser controls. For detailed information on the cookies which we and our third-party providers use and the reasons why we use them, please refer to our Cookie Policy.

Cookies can also be controlled, blocked, or restricted through your web browser settings. Information on how to do this can be found within the Help section of your browser. All Cookies are browser-specific. Therefore, if you use multiple browsers or devices to access websites, you will need to manage your Cookie preferences across these environments.

Please note: If you restrict, disable, or block any or all Cookies from your web browser or mobile or other device, the Services may not operate properly, and you may not have access to our content available through the Services. We shall not be liable for any impossibility to use the Services or degraded functioning thereof, where such are caused by your settings and choices regarding Cookies.

Our Use of Analytics and Targeted Promotional Tools

We use a range of analytics and targeted promotional tools. We use these tools to deliver relevant content in marketing communications (where applicable), and to measure the effectiveness of our outreach. Action Tags. Our Website may use a common web technology called "action tags" (also called single pixel gifs or web beacons) to anonymously track usage and other web activity information. Action tags (including third-party tags) may be used to provide data to third parties for tracking purposes. However, our Website does not use action tags to collect or transfer Personal Information.

Google Analytics

We use a tool called "Google Analytics" to collect information about the use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used before coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google's ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies in your browser.

IP Addresses

Our server logs may also record the Internet Protocol ("IP") addresses of the devices you use to interact with the Website. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet. Additionally, your IP address may be used to help identify you, to track activity within our Website, and to gather broad demographic information.

"DO NOT TRACK" SETTINGS

Some browsers offer a "Do Not Track" privacy preference. Generally, when a user turns on the "Do Not Track" signal, their web browser sends a message to websites requesting that the user not be tracked. Our Services respond to "Do Not Track" signals.

PROCEDURES FOR LOCAL, STATE, AND FEDERAL INFORMATION COLLECTIONS/ LAW ENFORCEMENT REQUESTS

Federal government information collections must comply with the Paperwork Reduction Act. 44 U.S.C. § 3501, et seq. sets forth requirements governing information collections of the public from federal agencies. In the absence of administrative procedures governing an information collection, the collection of information is presumed to be for a law enforcement purpose. 5 C.F.R. § 1320.3(c).

No government law enforcement-related information collection may access AdoptMatch subscriber information without a warrant or court order. State or local agencies may not search listings on AdoptMatch's website for the purpose of identifying individuals in violation of the law without first obtaining a lawfully obtained subpoena or court order prior to the agency's search of AdoptMatch's website. City of L.A. v. Patel, 576 U.S. 409, 419 (2015). The information families provide to bona fide expectant parents and Adoption Professionals on the AdoptMatch platform are electronic communications protected under the law. Under the Electronic Communications Privacy Act, it is a crime whenever a government employee or agent "intentionally accesses without authorization a facility through which an electronic communication service is provided." 18 U.S.C. §§ 2701(a)(1) & (b)(2). Further, consistent with Supreme Court precedent, the Act makes clear that no government employee or agent may access the information of a AdoptMatch user ("subscriber") without a warrant issued consistent with state or federal criminal procedures or a court order issued by a court of competent jurisdiction via a showing of facts that the information sought is relevant to an ongoing criminal investigation. 18 U.S.C. §§ 2703(c) & (d).

AdoptMatch will respond to lawfully authorized, properly served requests to the extent permitted by its Terms of Service, Privacy Policy, and US law. Proper service of government information requests or law enforcement requests should be directed to AdoptMatch's Registered Agent.

LINKS TO OTHER WEBSITES AND THIRD PARTIES

For your convenience, the Services contain links to other sites ("Linked Sites"). We have no control over, and are not liable or responsible for the privacy practices, terms of use, or content of Linked Sites. The Linked Sites may collect Personal Information from you that is not subject to our control. The data collection practices of Linked Sites will be governed by that site's privacy policy. Please review the privacy policies of any Linked Sites you may access.

Limited Disclosure of Information. We do not sell, trade, or otherwise transfer to outside parties, information that may directly identify you as an individual ("Personal Information"). This does not include trusted third parties who assist us in operating our Website, conducting our business, or servicing you ("Business Partners"), so long as those parties agree to protect Personal Information on terms not less restrictive than the terms of this Privacy Policy.

SECURING AND RETAINING YOUR DATA

Securing your data

We implement a variety of security measures to reasonably safeguard Personal Information when you submit Personal Information to AdoptMatch; however, we do not guarantee or warrant that the security measures cannot be breached.

Retaining your data

When the collected Personal Information is no longer required for its stated purpose, it may be destroyed, erased, or made anonymous, unless AdoptMatch is required by state law, United States law, or other applicable law to retain the information.

CHILDREN

While our website is designed for a general audience, we will not knowingly collect any data from children under the age of 18 or sell products to children.

Please do not attempt to sign up for our services, create an account, or send any Personal Information about yourself to us. If we learn that we have collected Personal Information from a child under age 18, we will delete that information as quickly as possible. If you believe that a child under 18 may have provided us Personal Information, please email team@AdoptMatch.com. Our privacy team will act upon this information as quickly as possible.

ENFORCEMENT

AdoptMatch uses a self-assessment approach to ensure compliance with this Privacy Policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented, accessible, and in conformance with applicable laws. If you have any questions, concerns, or comments about the Terms of Use, the Privacy Policy, or the practices of this Website, you can contact us at: team@adoptmatch.com.

HOW TO CONTACT US

We welcome feedback and are happy to answer any questions you may have about your data. Please do not hesitate to contact us if you have questions in addition to the information provided in this Policy.

You can contact us at: team@adoptmatch.com

If you want to review the Personal Information that you have provided to AdoptMatch online, or if you want AdoptMatch to correct or delete such personal information that is stored in AdoptMatch's database, please submit your request in writing to:

AdoptMatch

253 S Marengo Ave.

Pasadena, CA 91101